Panel: Understanding Privacy Regulations for Marketers

About this video

In a discussion led by industry experts Andrew Smith and Sheila Koclejier, the complexities of the legal landscape surrounding privacy and data collection for marketers are explored. They highlight that while federal consent is generally not required for personal data collection, exceptions exist for sensitive data types. The conversation touches on the challenges of defining sensitive information and the need for effective federal privacy legislation, especially in light of the FTC’s recent rulemaking on commercial surveillance. The importance of data ethics and the balance between personalized advertising and consumer protection are emphasized, concluding with a nod to the upcoming topic on AI-powered marketing.